At Surfside Jewels, our story is one of inspiration, resilience, and the pursuit of passion. Founded by Megan Alapi, Surfside Jewels is a San Diego-based jewelry company that has become a testament to the transformative power of following one's dreams.

Megan's journey into the world of jewelry design was born from a profound life experience. With a background deeply rooted in corporate retail, Megan's life took an unexpected turn when her husband was diagnosed with AML (Acute Myeloid Leukemia), a battle against a relentless foe. In the midst of this challenging period, Megan discovered her true calling - bringing together an exquisite jewelry collection that captures the essence of the surf, sun, sand, and sea.

Surfside Jewels specializes in affordable gold-filled chains, charms, earrings, anklets, and bracelets. Each piece is a tribute to coastal living, an embodiment of the vibrant and timeless beauty of the beach. What started as a personal creative outlet during a trying time soon blossomed into a brand that brings joy and beauty into the lives of others.

The heart of Surfside Jewels lies in the happiness of our customers. Megan finds immense joy in helping you choose or even create that perfect piece, the one that completes your "look" and becomes a cherished part of your story. It's the smile on your face and the sparkle in your eyes that fuels our passion.

Megan's husband, the catalyst for this remarkable journey, remains a source of inspiration and strength. Together, they embarked on a new chapter, one where resilience, creativity, and the pursuit of happiness shine brightly. Explore our collections, where each piece is chosen with love and care, offering you the opportunity to be a special part of the Surfside Jewels tale.